

World Alzheimer’s Day with wilko and Alzheimer’s Society
World Alzheimer’s Day takes place on 21st September and is part of World Alzheimer's Month. This year, people are talking about the power of knowledge. By learning more about dementia and understanding changes in memory and behaviour, you and your loved ones can feel empowered to reach out for the help and support you need. It’s the little wins that make a world of difference and this year we’re supporting World Alzheimer’s Day by inviting our customers to increase their knowledge of dementia and become Dementia Friends by watching a short video.

How do I become a Dementia Friend?
My ambition would be to see every single person in the United Kingdom become a Dementia Friend… Every little bit you learn about dementia is helping other people with dementia.” Jim is living with dementia. Visit the Dementia Friends website and find details of how you can join over 3 million Dementia Friends in the UK who are helping people like Jim.
- Click here to go to the Dementia Friends website
- Enter your details
- Watch the 5-minute video
- Learn about the five things we think everyone should know about dementia
- Order your Dementia Friends badge. Congratulations you’re now a Dementia Friend.
Where can I access support?
If you’re worried about someone you know or need support yourself, you can call Alzheimer’s Society’s Dementia Connect support line on 0333 150 3456 to speak with their expert advisers. Dementia Connect, Alzheimer’s Society’s personalised support service, means you’re only one click or call away from the dementia support you need. It’s free, easy to access, and puts you in touch with the right support, from local help to phone and online advice. Helping make things easier. You can find out more about the partnership between wilko and Alzheimer’s Society and how we are helping our Together for Families partners here and donate to support them here.