Cookies are small files which are stored on your computer, mobile or handheld device (such as ‘smart phones’ or ‘tablets’). These cookies are used to hold a small amount of data specific to you and our website. These cookies are accessed either by our website or your computer/device. This allows our website to deliver a page tailored to you to enhance your shopping experience.
Category 1: Essential cookies
These cookies are required in order to enable basic functionality around our website and the use of its features, such as access to secure areas of our website. For example:
Category 2: Website performance cookies
These cookies collect information on how you visit and interact with our website. For example, the page you visit on a regular basis. These types of cookies do not collect any user or personal information. They are only used to improve how our website works and it's functionality. For example:
Category 3: Functionality cookies
These cookies are used to identify you when you return to our website. They enable us to personalise the content, greet you by name and remember your preferences. For example, the first time you visit our website you may choose a username which is stored in the cookie, and then provide data such as password, name, address, preferred font size, page layout, etc. - this information would all be stored on a database using your username as a key. When you revisit our website the cookie will find your username, and retrieve information from the database without it having to be re-entered. For example:
- PYPF (Paypal)
Category 4: Re-marketing/targeting cookies
These cookies record the pages you have visited on our website and any links you have followed. The cookies are used to deliver relevant adverts to you based on your online shopping habits and experience. They are also used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Quite often advertising cookies will be linked to site functionality provided by the other organisation. Due to the nature of these cookies we may share information with third parties to enable their use. The adverts placed by advertising networks are done so with our permission.
Our website uses Google Analytics, a service that transmits website traffic data to Google servers. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports generated from Google Analytics to help us understand website traffic and webpage usage to help us make the site better for our customers. Further details of how Google uses data when you use our site can we found at www.google.com/policies/privacy/partners/
We may also make use of other Google Analytics for Display Advertising features, including Remarketing, Google Display Network Impression Reporting and/or the DoubleClick Campaign Manager integration. We are required by Google to disclose the following information to you in connection with our use of any Google Analytics for Display Advertising features on our site:
- Where Wilko makes use of Google Analytics for the Display Advertising Remarketing feature, Wilko will use the Remarketing feature to advertise online and third party vendors, including Google, to show Wilko ads on sites across the Internet.
- Wilko and third party vendors, including Google, may use first-party cookies (such as the Google Analytics cookies) and third party cookies (such as the DoubleClick cookie) to (a) inform, optimize and serve ads based on a user’s past visits to the Wilko site, and/or (b) report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to the Wilko sites.
Data from Google Analytics Demographics and Interest Reporting may be utilised by Wilko to help recognise and understand user preferences, to make improvements to the Wilko site, to choose content and advertising to display to you, and for other business purposes that will allow Wilko to better serve you. For example:
- MUID: Identifies unique web browsers visiting Microsoft sites e.g Bing. These cookies are used for advertising, site analytics and other operational purposes
- _Sonar : These cookies are managed by DoubleClick, an advertising platform we use to display adverts. They help us identify which visitors to our website have seen or clicked one of our adverts.
Please be aware that restricting or blocking some cookies on wilko.com may have an effect on the functionality of the website and the features within it.
Please consult your browser documentation or online help files for specific website browsers as the method varies greatly.
Category 4: Banner advertising
We'd like to continue to utilise re-marketing content that's relevant to you. However, if you would like to opt out of this type of advertising permanently please follow this link. (opens in a new window - please note that we can't be responsible for the content of external websites).
You may opt out of Google Analytics for Display Advertising or customise Google Display Network ads by using the Google Ads Settings page https://www.google.com/settings/ads. You may also prevent data from being collected and used by Google Analytics by opting out through the use of the Google Analytics Opt-out Browser Add-on. https://tools.google.com/dlpage/gaoptout.
You may wish to visit this website to learn more about the cookies on your device set by companies, and opt out of them if you wish. Further information about cookies and how to manage them is also available at www.allaboutcookies.org (Both sites open in a new window - please note that we are not responsible for the content of external websites).