Cookie Policy

What is a cookie?

We, and our partners, use cookies and similar technologies like tags and pixels to help personalise and improve your experience when using our website or to provide you with relevant online advertising.

Cookies are small files which are stored on your computer, mobile or handheld device (such as ‘smart phones’ or ‘tablets’). These cookies are used to hold a small amount of data specific to you and our website. These cookies are accessed either by our website or your computer/device. This allows our website to deliver a page tailored to you to enhance your shopping experience.

Category 1: Essential cookies
These cookies are required in order to enable basic functionality around our website and the use of its features, such as access to secure areas of our website. For example we use a cookie called “wilko-cart” to retain details of the items that you have placed in your basket so they atre still there if you return to the site..

Category 2: Website performance cookies
These cookies collect information on how you visit and interact with our website. For example, the page you visit on a regular basis. These types of cookies do not collect any user or personal information, the information they collect is aggregated and anonymous. They are only used to improve how our website works and its functionality. For example, by telling us if you have seen an error message whilst shopping with us.

Category 3: Functionality cookies
These cookies are used to identify you when you return to our website. They enable us to personalise the content, greet you by name and remember your preferences. For example, the first time you visit our website you may choose a username which is stored in the cookie, and then provide data such as password, name, address, preferred font size, page layout, etc. - this information would all be stored on a database using your username as a key. When you revisit our website the cookie will find your username, and retrieve information from the database without it having to be re-entered.

Category 4: Re-marketing/targeting cookies
These cookies record the pages you have visited on our website and any links you have followed. The cookies are used to deliver relevant adverts to you based on your online shopping habits and experience. They are also used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Quite often advertising cookies will be linked to site functionality provided by the other organisation. Due to the nature of these cookies we may share information with third parties to enable their use. The adverts placed by advertising networks are done so with our permission.

Google Analytics
Our website uses Google Analytics, a service that transmits website traffic data to Google servers. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports generated from Google Analytics to help us understand website traffic and webpage usage so that we can make the site better for our customers. Further details of how Google uses data when you use our site can we found at www.google.com/policies/privacy/partners/

We may also make use of other Google Analytics for Display Advertising features, including Remarketing, Google Display Network Impression Reporting and/or the DoubleClick Campaign Manager integration. We are required by Google to disclose the following information to you in connection with our use of any Google Analytics for Display Advertising features on our site:

  • Where Wilko makes use of Google Analytics for the Display Advertising Remarketing feature, Wilko will use the Remarketing feature to advertise online and third party vendors, including Google, to show Wilko ads on sites across the Internet.
  • Wilko and third party vendors, including Google, may use first-party cookies (such as the Google Analytics cookies) and third party cookies (such as the DoubleClick cookie) to (a) inform, optimize and serve ads based on a user’s past visits to the Wilko site, and/or (b) report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to the Wilko sites.

Data from Google Analytics Demographics and Interest Reporting may be utilised by Wilko to help recognise and understand user preferences, to make improvements to the Wilko site, to choose content and advertising to display to you, and for other business purposes that will allow Wilko to better serve you.

You may opt out of Google Analytics for Display Advertising or customise Google Display Network ads by using the Google Ads Settings page https://www.google.com/settings/ads. You may also prevent data from being collected and used by Google Analytics by opting out through the use of the Google Analytics Opt-out Browser Add on https://tools.google.com/dlpage/gaoptout.

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Third Party Cookies

Find out more about the third party cookies used by wilko.com:

Third party service Use Privacy Policy Opt-out
Google adwords & Google remarketing Allows Wilko ads to be displayed on third-party sites visited by visitors after a visit to Wilko.com https://www.google.com/intl/en/policies/privacy/

By adding a permanent opt-out plug-in in the Internet browser: https://www.google.com/settings/ads/plugin
or via the account settings in Google:

http://www.google.com/settings/ads
Facebook Connect Allows to share some pages of wilko.com site on the Facebook social network https://www.facebook.com/about/privacy/ https://www.facebook.com/settings?tab=ads
Facebook Custom Audience Enables better audience segmentation to personalize editorial content and deliver audience relevant ads on Facebook social network. https://www.facebook.com/policies/cookies/

Facebook ad settings:
https://www.facebook.com/settings?tab=ads

Twitter Button Allows to share certain pages of wilko.com on the Twitter social network https://twitter.com/privacy?lang=en

Twitter Privacy Settings:
https://twitter.com/settings/safety

Twitter Advertising Enables better audience segmentation in order to personalize editorial content and offer ads tailored to the audience on the social network Twitter https://twitter.com/privacy?lang=en

Twitter Privacy Settings:
https://twitter.com/settings/safety

Google Analytics Enables better audience segmentation to personalize editorial content and deliver audience relevant ads on the LinkedIn social network

https://policies.google.com/?hl=en&gl=uk

Google settings:
https://tools.google.com/dlpage/gaoptout.

ContentSquare Allows Wilko to analyse the behaviour of visitors to wilko.com to improve site usability and visitor experience.

https://www.contentsquare.com/en_uk/privacy-policy/

Via your device or browser or by clicking:
http://optout.contentsquare.net/

Sociomantic Enables wilko to show personalised adverts for wilko products on other websites based on your purchases on wilko.com, what you may have in your basket, and the pages and products that you have viewed.

https://www.sociomantic.com/privacy/en/

Sociomantic Settings:
http://www.youronlinechoices.eu/

These cookies last for a fixed period of no more than 13 months.

Managing Cookies

Most internet browsers are automatically set up to accept cookies. However, you can set your browser to refuse a cookie or ask your browser to show you when a cookie has been set up. Certain services are only activated by the presence of a cookie and, if you choose to refuse cookies, particular features of our website may not be available to you.

Please be aware that restricting or blocking some cookies on wilko.com may have an effect on the functionality of the website and the features within it.

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Enable / Disable cookies

Category 1-3
Please consult your browser documentation or online help files for specific website browsers as the method varies greatly.

Category 4: Banner advertising
We'd like to continue to utilise re-marketing content that's relevant to you. However, if you would like to opt out of this type of advertising permanently please follow this link. (opens in a new window - please note that we can't be responsible for the content of external websites).

Analytics
You may opt out of Google Analytics for Display Advertising or customise Google Display Network ads by using the Google Ads Settings page https://www.google.com/settings/ads. You may also prevent data from being collected and used by Google Analytics by opting out through the use of the Google Analytics Opt-out Browser Add-on. https://tools.google.com/dlpage/gaoptout.

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What is a cookie?

You may wish to visit this website to learn more about the cookies on your device set by companies, and opt out of them if you wish. Further information about cookies and how to manage them is also available at www.allaboutcookies.org (Both sites open in a new window - please note that we are not responsible for the content of external websites).

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