Fashion Dolls

Discover our range of popular fashion dolls

Dolls have been popular for ages, and the range of options just gets bigger and better! At wilko, we stock plenty of dolls and dollhouses from all the biggest brands, so you can check out all the new releases and classic designs that keep playtime fun and exciting.

For your doll-loving little one, explore fairies, stylish monsters, mermaids and all kinds of fantasy figures - all packaged up beautifully with fashionable outfits and accessories. Kids love dressing their dolls up and creating scenarios, which is why our collection features all the dolls' clothing they need for daily wardrobe changes!

Pair them up with other action figures to create a full house of characters - perfect for all of their make-believe stories and games.

Shop now for the most desirable role play toys on the market, without stretching your budget.

Top doll picks from Rainbow High, Barbie and LOL Surprise!

At wilko, we stock a huge assortment of dolls from the biggest brands, so there’s always a doll your little one loves available here. Whether it’s one of Barbie’s many friends, one of the Monster High girls, or an interactive Kindi Kid, there’s plenty of choice here.

Aside from major doll brands, we have a lovely selection of affordable dolls that are just as exciting. They come in various themes for every adventure, from beach-ready dolls to vet and doctor dolls, so they can play with a character that inspires them most.

Collectable dolls and fashion sets

Mystery dolls and surprise eggs containing miniature collectable figurines are the newest craze, and we have plenty of them available. Watch your child unbox with wonder as they unveil which doll they have!

The element of surprise isn’t for everyone. If you’re buying for a boy or girl who knows what they want, simply check out our multipacks and bundles or alter the filter to shop by brand. We have a variety of themed playsets featuring dolls, accessories and outfit changes, all with unique personalities and styles.