Want the London look? Lightweight primer instantly boosts luminosity. Whether you're at the office, out shopping, or partying until the early hours, Rimmel Radiance Primer will keep you glowing all day long. Apply with fingers or brush and wear alone or under make-up for extended wear. For skin that look smoother, brighter and feels hydrated, Radiance Primer is the one for you. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London: young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London look.