Dove Nourishing Secrets is a range of products inspired by indulging and caring rituals practised by women around the world, combining the intense nourishment from Dove with nature inspired ingredients. Dove Nourishing Secrets Strengthening Ritual Shampoo is inspired by Central American rituals of treating hair breakage with blends of avocado extract and calendula, an exquisite blend of ingredients known for their caring properties. Unveil the secret for less hair breakage from the first wash and fortify hair from root to tip for stronger and more beautiful hair. For best results use with Dove Strengthening Ritual Conditioner (sold separately).