CDS Superstores invests in wilko’s digital infrastructure with leading marketplace technology from Mirakl

CDS Superstores is investing in wilko’s digital infrastructure through leading technology from Mirakl, reinforcing the brand’s position as the home of family value and its longstanding commitment to everyday essentials.

Building on wilko’s current marketplace the investment in Mirakl’s technology will make it easier for sellers to join and trade through wilko.com, connecting them with an established, engaged and growing audience through a brand trusted by millions across the UK.

For nearly 100 years, wilko has helped families find the everyday essentials they need at great value. CDS Superstores’ investment supports the continuation of that role as a brand that simply helps, developing the technology behind the business and enabling growth in key categories including health and beauty, home and pets.

Mirakl simplifies seller onboarding, automates marketplace operations and supports seller performance monitoring. These capabilities will help wilko.com welcome new sellers, help existing sellers with updated, more intuitive functionality and develop its product offer around customers’ everyday needs.

Alex Simpkin, chief executive of CDS Superstores, said: “We’re investing in wilko’s digital infrastructure, backing the brand with leading technology to support its growth for the long term.

“wilko has been part of family life for nearly 100 years. Everyday essentials and family value are at the heart of what it stands for, and that will continue to guide our investment.

“Our established marketplace gives sellers access to an engaged and growing audience who know and trust wilko. Mirakl’s technology will make it easier for them to join us and grow with us, helping us develop our health and beauty, home and pet categories around the needs of our customers.

“This investment is about strengthening wilko’s position as the home of family value and making sure we continue to deliver what families rely on us for.”

The investment in Mirakl forms part of CDS Superstores’ wider digital development programme for wilko. This includes investment in Google Cloud technologies and AI Commerce Search, which is already live on wilko.com to help customers find relevant products more easily.

Businesses looking to join wilko’s marketplace can find out more at https://www.wilko.com/en-uk/sell-with-wilko