Hello, welcome to our marketplace

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There are 2 routes to sell with us

wilko.com marketplace + Mirakl
- Pets
- Cleaning, Utility & Laundry Small Domestic Appliances
- Food Health & Beauty
- Clothing
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Dropship + Virtualstock
- Furniture
- Home Furnishings & Accessories Decorating & DIY
- Outdoor Buildings Garden
- Toys, Games & Ride Ons Seasonal
- Appliances
Start selling

Why sell with wilko.com marketplace + Mirakl?

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Competitive commission fees

Transform your business with a profitable sales channel - with super competitive commission fees (between 10-15% depending on category). No sale? No fee. No problem.
Big brand, big wins

As the home of family value, wilko has been helping hardworking families get their jobs done for well over 90 years. Boost your visibility by tapping into one of the most wellknown and trusted names in Britain with millions of website views - it's as easy as a few simple clicks.
Easy integration

We've got everything businesses need to open a fastgrowing sales channel that can keep the pace. With an easily integrated API, no initial sign-up fee, intuitive tools and quick payments - plus an on-hand support team - we take the stress out of selling.

How to get started

Grow your business with the best platform for home, garden, and everyday essentials. Whether you sell cushions, outdoor structures - or anything else in between - our simple and easy onboarding process can get your shop up and running in just a few clicks.

Sign up & start onboarding

Signing up couldn't be simpler. All you have to do is fill out our short form and tell us a little more about your business and its unique needs. We'll then set up your dedicated account in Mirakl, which will be ready and waiting for those allimportant listings.
Create your product listings

Whether you use an API or prefer a spreadsheet, easily import and manage your listings in just a few clicks. Explore and upload 1000s of products across everything from Pets, Health & Beauty, Cleaning, Utility & Laundry Clothing, Food and Small Domestic Appliances
Review, confirm - and start selling your products!

With the capacity to host thousands of products in just one shop, once you've updated your listings and are happy with your selection - it's time to set them live! Then sit back and watch those sales come in. With intuitive dashboards and handy action trackers, you'll be able to manage orders and organise responses at a glance.

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Why sell with Dropship + Virtualstock?

Dedicated Support

Dedicated new business lead, on-hand throughout the onboarding process, followed by direct buyer support as a daily contact once onboarded
Trusted Brands

Access to a large, trusted home & DIY customer base (expanding visibility of brands and products)
Expand at Scale

Scale efficiently with a dropship model - full flexibility of product ranging and stock control

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How to get started

Please note to partner with wilko, suppliers are required to be integrated with Virtualstock. Below is an overview of the process of selling with us

Choose whether you want to fulfil orders by logging in manually, or automatically using an API interface
Send us your basic company information
Get your users set up
Watch our training videos
Complete your testing
Load your latest stock position
Go live and start processing orders

Start selling

Frequently asked questions

wilko is here to help hardworking families get their jobs done with everyday essentials, including Furniture, Home Decor, Cleaning, Health and Wellbeing, Food, Pet Care and much more. On our marketplace, businesses can list, sell and send 1000s of products across 21 categories.

wilko Marketplace is great for businesses of all shapes and sizes. Whether you're just starting, or a multi-channel business looking for additional sales avenues, we're here to help you reach millions of potential customers nationwide. Get started today with your online store!

It's nice and easy to set up shop on the wilko Marketplace platform. Simply create an account with us, set your shop up, and start onboarding - import your listings, input your chosen payment and billing methods, and hey presto: you're ready to go live!

We're here to help through the whole process. If you have any questions, it's easy to get in touch with the team!

Drop us a line if you have any queries about scaling up, integration, or implementing marketing campaigns and opportunities within your operations.

Our dedicated support team is always happy to help during the onboarding process and beyond!

With wilko Marketplace, you'll have the platform to be seen by thousands of customers across the country. We collate orders on your dedicated dashboard, which you can then use to organise shipping and delivery to your customer's location. Once the item has been dispatched, tracked and successfully confirmed, we'll send your payment as soon as possible.

Payment for dispatched orders will be made to your UK bank account every week with an escrow period of 30 days.

You certainly can! Please email us here for more information and guidance on how to get started.

We also support third-party integrations, including Linnworks.

If you're a commission-based seller, a fee will be deducted from each sale. Commission fees are different for each selling category and can be found in our trading guide, or when applying for a category.

If you're a cost-based seller, we'll agree with you on the cost price for your goods and delivery services, which will be the amount that you receive when a customer buys from you.

We will then set the retail price for your products, and any sum of money generated from the sale that's above the agreed cost price of the items and shipping charge will be classed as our fee.

You'll need to be UK VAT registered if you're based outside of the UK.

For UK-based sellers, you must comply with VAT Government requirements to be able to sell on wilko Marketplace.

Please note that all sellers must be company registered.

At wilko Marketplace, we offer a wide variety of items and encourage sellers to list their full catalogue. However, we will review your products and determine whether they are suitable for our marketplace. It's important that all products listed must be UK-compliant and have all necessary test certifications.

If you have a query on whether your products can be listed on the wilko Marketplace, drop us a line.