Trying to keep up with the latest trending toys for Christmas? You’re not alone! These days, it can feel like a new fad pops up and fizzles out before you’ve even had a chance to figure out what it’s all about. That said, plenty of toys out there do live up to the hype - and will keep doing so well past the big day.
Luckily for you, our team of experts have been keeping an eye on what's hot and what's not all year round, and they reveal exactly what those are in our guide to the best toys for Christmas.
By wilko- 1st October 2026
- 4min read
What are the most popular toys for Christmas 2026?
We’ve seen a lot of different trends pop up throughout the year sparked by cultural moments, social media trends, sporting events, and more. Here are our top picks for Christmas lists everywhere this year:
Labubus are here to stay in 2026
Labubus are cute, fuzzy monsters with mischievous grins. They’re often seen in the form of bag charms attached to purses and totes, but they started as a children's book character in a series by Hong Kong-born author Kasing Lung.
Although the first book in the series was published in 2015, the explosion of the toy phenomenon has been much more recent.
The cute-scary collectables aren’t going anywhere in 2026: the collectability and rarity of some Labubus make them feel like a one-of-a-kind gift, and the ‘Blind Box’ element gives a bit of mystery and surprise to the whole experience.
Stock update for wilko shoppers
Missed out on Labubus during the last drop? Don't worry - brand-new Labubu stock is arriving at wilko soon! Keep an eye on our collectables page or sign up for stock alerts to grab yours before Christmas.
Satisfying Squishies & fidget toys
Squishies are this year’s viral toy. These palm-sized sensory and fidget toys - made popular by brands like NeeDoh - are selling out across the country and are sure to be making appearances in stockings and under trees on Christmas Day.
So, what's driving the hype? They're fun to play with, feature kids' favourite characters, and won't break the bank!
The ever-growing LEGO craze
LEGO is one of those special toys that’ll never go out of style. From first gaining popularity in the 1950s, LEGO has been a mainstay in popular culture ever since.
One of the best things about LEGO as a Christmas gift is that you can really go as big or small as you like. Whether that's a small set for under £20 that's perfect for a stocking filler, or a £400+ set - featuring film franchises like Star Wars and Harry Potter - a dream gift for collectors and enthusiasts. Browse the full LEGO range to find the perfect set for every budget.
Football fever & sports gifts
Football fever swept the nation in 2026 with the World Cup captivating adults and kids alike over the summer. And whilst football (sadly) didn’t come home, that hasn’t stopped the rise in popularity of football-related gifts this year.
If you’d like to keep the World Cup vibes going, or if your little one is Premier League mad, you can check out our Football Fever collection for gifts that’ll be right up their street - or pitch, for that matter!
Capybara toys are the latest craze
YouTube influencers and TikTok creators are making capybaras the coolest animal on the toy and teddy scene. Younger kids are finding joy in cute and colourful capybara soft toys, as well as animated toys and colouring books.
And there you have it, our trending toys for Christmas 2026! Whatever you decide to put under your tree this year, we hope it brings plenty of smiles on Christmas morning. Here’s to a wonderful festive season from all of us at wilko.
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