Invest in your wellness with this Brita Aluna White Jug and Cartridge, a source of fresh-tasting water that never runs out. Featuring an innovative 4-stage filtration with naturally activated carbon from coconut shells and ion exchanger pearls, which traces impurities such as certain herbicides, pesticides and pharmaceuticals and reduces taste-impairing chlorine and metals like lead and copper. The digital indicator counts down the time of cartridge usage and flashes after four weeks as a reminder to change and recycle the filter cartridge. Fits easily in standard fridge doors, this BPA-free and dishwasher-safe (except indicator) jug is an ideal choice over bottled water. Be part of the change because every plastic bottle counts. With this product, you are actively helping to reduce the number of plastic bottles that could end up in waste. The carbon footprint of this filtered water is already up to 25 times less than that of bottled water. The shift to using more sustainable materials, like bio-based plastics, plays a critical role in reducing dependency on fossil fuels and helps to reduce carbon emissions. World's No. 1 for drinking water filters providing sustainable drinking water solutions since 1966.