Baby & Pre-school

Shop toys for babies

From around the age of 6 months old, babies begin to explore the textures, sounds and sights around them. Our gifts for babies are bursting with bright colours, vivid textures and engaging sound effects. Here, you'll find a toy that aids their development from birth to two years old, from shape sorters and activity spirals to sensory toys and snuggly teddy bears.

Early learning toys are designed specifically for young minds, helping them develop crucial skills and have fun at the same time! Comforters and blankets with sensory tags are another lovely idea. We've got plenty of fabric items that are both gentle on precious skin and ideal for soothing. When you're on to go, keep your baby distracted with cute pram toys so you can do the weekly shop without worry!

Make bathtime something to look forward to with our great range of bath toys, which are sure to make a splash! When they grow up, don’t forget to upgrade their favourite instrument from our musical instruments page, with loads of beginner-friendly gear that your kids will love!

Baby activity toys, play gyms and walkers

Even the tiniest of people can gain an education and hours of enjoyment from a good toy. Browse a range of playmats and walkers made with interactive features that'll grab their attention for hours on end. Find a variety of activity baby gyms in different themes for boys and girls, all made to keep hands exploring and faces smiling.

Popular baby brands and products

We've curated a collection of baby products designed by brilliant brands known for safe, quality toys that support little ones as they develop and grow. Tommy Toys, Fisher Price and Baby Einstein are just a few of the big names that feature in this wonderful department. There are also hundreds of baby toys from Cocomelon, Paw Patrol and Peppa Pig, so if your little one has a favourite TV character, they snuggle up to their very own plushie!