For men with sensitive skin who want to shave with a lathering texture to protect against irritations and razor burn. For healthy looking skin. It starts with you. The improved formula with 0% alcohol is fragrance neutral, extra gentle and helps prevent that burning feeling. It is enriched with the powerful combination of Chamomile and extracts of Witch Hazel to care for your skin. Softens the beard hair for a close and extra comfortable shave. Helps protect skin from irritations. no Ethylalcohol. Skin looks healthy and cared for. Skin feels comfortable and smooth.Please read instructions carefully before use. Store out of reach and sight of children. Caution. 3.5% by mass of the contents are flammable.