For men who want to gently cleanse sensitive or easily irritated skin. For healthy looking skin. It starts with you. The improved cleansing formula with 0% alcohol is extra gentle and is enriched with the powerful combination of Chamomile and extracts of Witch Hazel: Gently cleanses and does not dry out the skin. Removes impurities, dirt and excess oils. Softens the beard for a better shave. no Ethylalcohol. Skin looks clean and healthy. Skin feels fresh and comfortable. For external use only. Keep out of reach of children. Always read instructions.