E45 Cream is a trusted formula suitable for the whole family, including adults, the elderly, children, and infants over 1 month. E45 Cream is clinically proven to help improve skin health by treating and soothing rough, chapped and dry skin. The effective, non-greasy emollient is quickly and easily absorbed by the skin. E45 Cream works by replacing lost moisture and forming a protective barrier, leaving your skin feeling soft and comfortable again. No one knows special skincare needs like the skin care experts at E45. They have been developing good skin care products for 60 years.You can feel confident about your dry skin with E45. E45 Cream is a medicine. Always read the leaflet.Medicinal product. For relief from dry skin conditions and soothe dry, itching, flaking, chapped, rough and calloused skin . Active ingredients, White Soft Paraffin BP 14.5% w/w, Light Liquid Paraffin Ph Eur 12.6% w/w Hypoallergenic Anhydrous Lanolin (MedilanR) 1.0% w/w. Please read enclosed leaflet carefully before use. E45 Cream can be used everyday by the whole family including babies. Store out of reach and sight of children.