Crave adult dry dog food is inspired by a dog's natural diet. Dogs want the taste and nutrition of a diet that's rich in animal proteins, and the reason is simple. Protein-rich diets and treats provide the nutrients for a strong and healthy dog with the energy needed to play. The high protein, grain-free dog food recipe is made with 100% natural lamb and beef and is designed to help support strong and healthy muscles for your dog. Crave dog dry is a high in protein, grain-free adult dog food made with high-quality animal protein for the flavour dogs love. Crave dog dry beef and lamb dog food is made with fresh beef and contains no artificial colours, flavours or preservatives. Further, it contains no maize, wheat, soya or dairy and is completely grain-free dog food. Feeding Guidelines: 24h Daily Feeding Recommendation: Dry Food Only: 10 kg: 140 - 150g, 15 kg: 190 - 205g, 20kg: 235 - 255g, 25kg: 275 - 305g, 30kg: 315 - 345g. Dry Food + Tray *: 10kg: 95g + 1/2, 15kg: 105g + 1, 20 kg: 150g + 1, 150g + 1 1/2, 30kg: 190g + 1 1/2 - *300g. We recommend feeding a mix of complete Crave™ dry and wet food. 386 kcal/100g. Feeding instructions: Allow a transition phase, adjust amounts and divide it into meals according to your pet's needs. Visit our website or call our Consumer Careline for feeding information. Fresh water should always be available. Composition: Ingredients: Natural Beef (32.8%): Fresh Beef (17.5%), Beef Greaves Protein, Pea Starch, Dried Poultry Protein, Dried Whole Peas, Poultry Fat, Dried Beet Pulp, Natural Dried Lamb Protein (4%), Turkey Liver Digest, Minerals, Sunflower Oil. Nutrition: Protein: 36, Fat content: 15.5, Inorganic matter: 8.3, Crude fibre: 2.3, Additives per kg:, Nutritional additives:, Vitamin A: 10200 IU, Vitamin D3: 1125 IU, Copper (Copper(II) sulphate pentahydrate): 4.5mg, Iodine (Potassium iodide): 1.1mg, Manganese (Manganese sulphate, monohydrate): 20.3 mg, Selenium (Sodium selenite): 0.25mg, Zinc (Zinc sulphate, monohydrate): 57.4mg.