Colgate Total Active Fresh toothpaste has a unique formula that helps fight bacteria which is the root cause of bad breath. It fights bacteria not just on teeth, but also your tongue, cheeks, and gums for 12 hours. It also contains a unique cooling technology that gives you a long-lasting cooling sensation. The toothpaste provides excellent plaque and gingivitis protection whilst fighting bacteria, bad breath, enamel erosion, hypersensitivity, cavities, plaque, tartar, stains and gum problems. Please keep out of reach of children. Always read the packaging.