Colgate Max White Expert Complete whitening toothpaste is the only toothpaste that provides deep and instant whitening. It's professionally designed to reverse years of yellowing and provide an instant whitening effect day after day. Its unique dual-action formula has the same whitening ingredient that dentists use to remove deep-set stains and an Advanced Brighteners System that is clinically proven to make your teeth appear instantly whiter by reflecting blue light. With a fresh mint flavour. Warning: Not for use of children under 7 years old. Product might cause stains on certain materials. In that case rinse thoroughly with water.