Elastin fibres are essential to skin's elasticity: they are the skin's springs. From age 40, the number of these elastin fibres is reduced, and their network fragments. The skin becomes less firm and less elastic, wrinkles become more apparent. L'Oreal Revitalift Anti-Wrinkle + Firming Day cream for younger-looking skin. Intensive action moisturiser, enriched with Pro- Retinol A and Elasti-Flex, helps to improve skin firmness and ability to bounce back. Wrinkles appear visibly reduced, skin feels firmer, more bouncy and resilient. For daily use, massge in circular motions for optimum absorption.The L'Oreal Paris Expertise, Elasti-flex, an exclusive technology, stimulates and reinforces the elastin support network. The formula imporves skin firmness and bounce back. For external use only. Keep out of reach of children. Always read instructions.