Discover the Elvive Dream Lengths No Haircut Cream. Its conditioning formula is enriched with a cocktail of Keratin, Vitamins and Castor Oil. Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.* Highlighted brunette, blonde, and grey hair can become yellow and brassy over time. How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones. The colour correcting Purple formula nourishes hair and neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful. Suitable for blonde, highlighted, and silver hair to reduce the appearance of split ends and reduce breakage from brushing*. *Instrumental test vs classic shampoo on bleached hair. Use once a week to complement your regular Elvive Colour Protect routine.